Launched in 1994, BetUS is the equivalent of a weathered trading floor that has survived every market crash and regulatory storm in the book. It carries the weight of a legacy brand that once struggled with reputation issues but has pivoted into a reliable, high-liquidity clearinghouse for US-facing action. While the sharpest desks in the world won’t use it as their primary hub due to its recreational-leaning profile, it remains a vital secondary tool for absorbing heavy volume that state-regulated shops would flag in a heartbeat.